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@neevatuladhar

content creator page & brand partnerships

What started as a creative outlet became a growing business I'm proud of.

I started posting in December 2025 as a passion project: a place to share honest, day-in-the-life moments from college and, now, the exciting, messy transition into post-grad life. I never expected it to become more than that.

Within months, brands started reaching out. I've had the amazing privilege of partnering with names like HP, OLLY, and poppi - being able to turn something I love into a growing creative business.

Along the way, I learned to treat my page like a brand: reading my own analytics, testing what resonates, and building campaigns that feel true to me and my audience. This little outlet has become the home where my creative and analytical sides meet to build stories, experiences, and communities whose impact reaches far beyond the screen.

Campaigns I concepted, filmed and edited for brands on my own channels.

HP logo

Information Technology · 2026

HP OmniBook 3

Campaign
#NoPlugNoProblem
Deliverables
1x TikTok (Spark Ad), 1x IG Reel, 1x IG Story

HP x Snapdragon wanted to show off the OmniBook 3's all-day battery through "unplugged" lifestyle content that felt authentic to the creator.

A day in the life as a recent college grad navigating post-grad life, starting with unplugging my HP OmniBook 3 before heading out for a day of cafe-hopping.

  • 10%

    engagement rate

  • 68.4%

    reached via For You page

  • Selected

    for HP's Swarm campaign, managed by Edelman

  • HP OmniBook 3 campaign reel
Role
Creator & Strategist, @neevatuladhar
Tools
CapCut, TikTok Analytics, Instagram Insights, Canva
Year
2025-present
Category
Content Creation, Brand Work

5+

paid brand partnerships in my first year

10%

top campaign engagement rate

72%

campaign views from non-followers

top performing videos

productive day in my life

productive day in my life

80.6K views15.6K likes56 comments

Day in the life · work-from-dorm

TikTok · Instagram · YouTube

holiday break lock-in

holiday break lock-in

26.6K views2.5K likes34 comments

Day in the life · study vlog

TikTok · Instagram · YouTube

must-visits of Brookline

must-visits of Brookline

107K views5.2K likes17 comments

Local guide · city spotlight

Instagram

reset day in my life

reset day in my life

34.4K views6.8K likes33 comments

Day in the life · reset routine

TikTok · Instagram

*Combined metrics across platforms where posted.