@neevatuladhar
content creator page & brand partnerships
My story
What started as a creative outlet became a growing business I'm proud of.
I started posting in December 2025 as a passion project: a place to share honest, day-in-the-life moments from college and, now, the exciting, messy transition into post-grad life. I never expected it to become more than that.
Within months, brands started reaching out. I've had the amazing privilege of partnering with names like HP, OLLY, and poppi - being able to turn something I love into a growing creative business.
Along the way, I learned to treat my page like a brand: reading my own analytics, testing what resonates, and building campaigns that feel true to me and my audience. This little outlet has become the home where my creative and analytical sides meet to build stories, experiences, and communities whose impact reaches far beyond the screen.
Brand partnerships
Campaigns I concepted, filmed and edited for brands on my own channels.
Information Technology · 2026
HP OmniBook 3
- Campaign
- #NoPlugNoProblem
- Deliverables
- 1x TikTok (Spark Ad), 1x IG Reel, 1x IG Story
Creative overview
HP x Snapdragon wanted to show off the OmniBook 3's all-day battery through "unplugged" lifestyle content that felt authentic to the creator.
Angle
A day in the life as a recent college grad navigating post-grad life, starting with unplugging my HP OmniBook 3 before heading out for a day of cafe-hopping.
10%
engagement rate
68.4%
reached via For You page
Selected
for HP's Swarm campaign, managed by Edelman
- Role
- Creator & Strategist, @neevatuladhar
- Tools
- CapCut, TikTok Analytics, Instagram Insights, Canva
- Year
- 2025-present
- Category
- Content Creation, Brand Work
5+
paid brand partnerships in my first year
10%
top campaign engagement rate
72%
campaign views from non-followers
top performing videos

productive day in my life
80.6K views15.6K likes56 comments
Day in the life · work-from-dormTikTok · Instagram · YouTube

holiday break lock-in
26.6K views2.5K likes34 comments
Day in the life · study vlogTikTok · Instagram · YouTube

must-visits of Brookline
107K views5.2K likes17 comments
Local guide · city spotlight
reset day in my life
34.4K views6.8K likes33 comments
Day in the life · reset routineTikTok · Instagram
*Combined metrics across platforms where posted.

