Skip to content
Neeva Tuladhar
← All work

Schneider Electric

marketing & web analytics, corporate social media management & copywriting

2025-2026

Digital Energy · Marketing

Quarterly performance review

Sample dataSources: GA4 · Sprinklr · Tableau13-week quarter

Sessions

57K

12% vs. last quarter(favorable)

Engagement rate

61.4%

4.2 pts(favorable)

Avg. engagement time

1m 52s

9s(favorable)

Bounce rate

38.6%

4.2 pts(favorable)

Weekly sessions by channel

13-week quarter · hover for weekly values

05001.0K1.5K2.0KW1W3W5W7W9W11W13Organic searchLinkedInPaid searchEmail

Key insights for leadership

  1. Organic search is the growth engineIt rose almost every week of the quarter. Refresh the top solution pages to keep that momentum.
  2. LinkedIn spikes on content-led weeksTraffic jumps when we post people- and data-led content, so plan those posts around key launches.
  3. Paid search is flatSpend held steady but traffic didn't grow. Test shifting a share of budget toward LinkedIn.

Recreated with sample data to respect confidentiality. All figures are illustrative.

Role
Marketing Analyst Intern, Digital Energy
Tools
GA4, ContentSquare, Sprinklr, Tableau
Year
2025-2026
Category
Analytics, Social Media

Challenge

The Digital Energy team was running campaigns across web and social, posting to both Schneider Electric's corporate LinkedIn (6M+ followers) and its separate Showcase pages, with scattered data, inconsistent tracking and no clear read on what content was actually resonating with their audience.

Action

  1. 01 Pull

    Sourced web, campaign and social data from GA4, ContentSquare and Sprinklr.

  2. 02 Track

    Built UTM structures and tracked campaign sources for clean attribution.

  3. 03 Analyze

    Analyzed UTM sources, engagement and content performance to find patterns and gaps.

  4. 04 Visualize

    Built clear, readable Tableau dashboards.

  5. 05 Present

    Delivered reports and presentations to managers, directors and executives with recommendations.

*Reports and presentations are confidential and not shown.

Results

My reporting reached managers, directors, executives and global teams, and shaped the quarterly web strategy and LinkedIn content approach for my team's sector, backed by 25+ posts I wrote using what the data showed.

6M+

linkedin followers across the pages i analyzed

25+

linkedin posts written and published

Quarterly

readouts to executives & global teams

LinkedIn content & copywriting

My engagement analysis showed three things drove the most interaction: tagging people and partners, posts built around data and insights, and content featuring real people and events. I used those findings to write 25+ posts across Schneider's LinkedIn pages. Here are a few.

LinkedIn posts

View on LinkedIn ↗

Copywriting sample

View full copy doc ↗

AI optimization

Efficient HVAC, happier occupants

Discover how AI-driven HVAC optimization in room control delivers up to 5% daily energy savings and maintains comfort compliance over 85% of the time. Check out all the findings here. #LifeIsOn

AI optimization

HVAC that thinks ahead, powered by AI at the edge

From real-time optimization to long-term savings, AI-enabled room control delivers comfort and energy efficiency. Discover the future of smart buildings in this white paper. #LifeIsOn

150 Holborn

Smart data, smart savings

From occupancy insights to IAQ monitoring, sensor data and building controls at 150 Holborn helped reduce carbon emissions and energy use, and boost comfort, all with a 2-year payback. Discover these real-world results here. #LifeIsOn

150 Holborn

Cut energy and carbon by 22%

At 150 Holborn, occupancy setbacks, a type of #ECMs, delivered 22% energy and carbon savings while keeping IAQ healthy. Discover how our EcoStruxure™ platform helped turn sustainability goals into real-world results. #LifeIsOn

Next project@neevatuladhar →